Politics Computer

Victoria votes in 14 days

Victorian parties, MPs, candidates, unions and interest groups have spent $293K–$613K on Facebook and Instagram ads in the last 30 days. Polls close at 6pm on Saturday 28 November.

Spend by side

Pick a side to see who on it is spending and what they're running.

  1. Liberal14 advertisers, 319 ads
    $83.8K–$118K
  2. Minor parties10 advertisers, 429 ads
    $63.1K–$109K
  3. Labor49 advertisers, 1,062 ads
    $54.9K–$163K
  4. Greens4 advertisers, 124 ads
    $39.8K–$56.1K
  5. Independents6 advertisers, 98 ads
    $16.4K–$27.8K
  6. Interest groups5 advertisers, 616 ads
    $14.8K–$76.2K
  7. Unions1 advertiser, 331 ads
    $12.7K–$46.9K
  8. Nationals8 advertisers, 81 ads
    $7.7K–$16.6K

At leastUp to (Meta only publishes ranges)

Labor: who's spending

Show every side
  1. Victorian LaborParty, Labor
    $6.4K–$41.7K354 ads
  2. Julie Buxton - Labor for BayswaterCandidate, Labor
    $5.6K–$6.7K11 ads
  3. Melissa HorneMP, Labor
    $5.3K–$6.5K12 ads
  4. Nathan Lambert MPMP, Labor
    $4.1K–$5.2K11 ads
  5. Sarah ConnollyMP, Labor
    $4K–$5.3K13 ads
  6. Steve DimopoulosMP, Labor
    $3.6K–$6K16 ads
  7. Rachel Halse - Labor for RingwoodCandidate, Labor
    $3.4K–$5K8 ads
  8. Anthony Carbines MPMP, Labor
    $3.1K–$4K9 ads
  9. Daniela De MartinoMP, Labor
    $3K–$4.3K9 ads
  10. Chris CouzensMP, Labor
    $1.5K–$1.8K3 ads
  11. Ben Carroll MPParty leader, Labor
    $1.1K–$3.9K28 ads
  12. Kathleen Matthews-WardMP, Labor
    $1K–$1.5K5 ads
  13. Davydd Griffiths - Labor for MelbourneCandidate, Labor
    $800–$2.9K21 ads
  14. Michaela SettleMP, Labor
    $700–$3.3K26 ads
  15. Ella GeorgeMP, Labor
    $700–$2.3K16 ads

Too long to draw to scale

The biggest Labor ads

Started in the last 30 days, ranked by spend.

Every Victorian ad