Politics Computer

Victoria votes in 15 days

Victorian parties, MPs, candidates, unions and interest groups have spent $406K–$793K on Facebook and Instagram ads since we started tracking. Polls close at 6pm on Saturday 28 November.

Spend by side

Pick a side to see who on it is spending and what they're running.

  1. Labor51 advertisers, 679 ads
    $99.6K–$177K
  2. Interest groups5 advertisers, 709 ads
    $83.8K–$174K
  3. Liberal17 advertisers, 347 ads
    $67.5K–$105K
  4. Greens4 advertisers, 116 ads
    $46.9K–$66.4K
  5. Minor parties7 advertisers, 574 ads
    $42.8K–$102K
  6. Independents6 advertisers, 180 ads
    $34K–$55.5K
  7. Unions1 advertiser, 716 ads
    $16.9K–$89.6K
  8. Nationals6 advertisers, 74 ads
    $14.1K–$23.5K

At leastUp to (Meta only publishes ranges)

Liberal: who's spending

Show every side
  1. Liberal VictoriaParty, Liberal
    $54.5K–$79.8K234 ads
  2. Jess Wilson MPParty leader, Liberal
    $5.1K–$8.5K30 ads
  3. Brad RowswellMP, Liberal
    $4K–$5.5K11 ads
  4. Richard RiordanMP, Liberal
    $1.4K–$2.3K9 ads
  5. Nicole WernerMP, Liberal
    $1.1K–$3.5K24 ads
  6. Renee HeathMP, Liberal
    $800–$1.6K8 ads
  7. Wayne FarnhamMP, Liberal
    $200–$4983 ads
  8. Richard WelchMP, Liberal
    $200–$4983 ads
  9. Evan MulhollandMP, Liberal
    $200–$2991 ad
  10. Roma BritnellMP, Liberal
    under $1.1K11 ads
  11. Bridget Vallence MPMP, Liberal
    under $3003 ads
  12. David Southwick MPParty leader, Liberal
    under $2002 ads
  13. Georgie Crozier MPMP, Liberal
    under $2002 ads
  14. David Davis MPMP, Liberal
    under $2002 ads
  15. Rachel WestawayMP, Liberal
    under $2002 ads

Too long to draw to scale

The biggest Liberal ads

Started since we started tracking, ranked by spend.

Every Victorian ad