---
title: "Williamstown: candidates and political ads | Politics Computer"
description: "Williamstown: who holds the seat, who's running at the Victorian election on 28 November, and what they're spending on Facebook and Instagram ads."
url: "https://politics.computer/seats/vic/williamstown"
---

[Home](https://politics.computer/) / [Seats](https://politics.computer/seats)

Victorian state district

# Williamstown

In the Western Metropolitan region. Votes on Saturday 28 November, in 14 days. The 2 advertisers we follow here have spent $5.7K–$7.1K on Facebook and Instagram ads.

## Sitting member

- [![](https://www.parliament.vic.gov.au/4aac00/contentassets/71357f71effc4df390bf4daf5a8e1934/member-photo/1725.jpg?width=96&height=96&rmode=crop)**Melissa Horne** Labor, Williamstown ](https://politics.computer/mp/melissa-horne)

## On the ballot: 9 candidates

In ballot-paper order, as the Victorian Electoral Commission published them.

1. 1 Oskar Martin Victorian Socialists
2. 2 Ben Hocking Greens
3. 3 Bruce O'Regan Family First
4. 4 Catherine Loughnan One Nation
5. 5 Sagar Reddy Yarra The Republican
6. 6 Gill Gannon The West Party
7. 7 [Melissa Horne](https://politics.computer/mp/melissa-horne) Labor
8. 8 Tony Briffa Independent
9. 9 Paul Lindemann Liberal

Source: [Victorian Electoral Commission nominations](https://www.vec.vic.gov.au/electoral-boundaries/state-districts/williamstown-district/nominations) (© Victorian Electoral Commission, CC BY 4.0). Linked names are sitting members.

About

## About Williamstown

Williamstown is a Victorian Legislative Assembly electorate in the Western Metropolitan region, covering inner south-western Melbourne suburbs including Williamstown, Newport, Spotswood and Altona. It is held by Melissa Horne of the Australian Labor Party. Her Facebook and Instagram ads focus on infrastructure and transport, health, crime and safety, integrity and democracy, education, and cost of living.

Area

51.54 km2 urban electorate

Region

Western Metropolitan

Sitting member

Melissa Horne, Australian Labor Party

Labor held since

Without interruption since 1904

Named after

Not applicable; electorate covers Brooklyn, Newport, Spotswood, Yarraville and others

Notable former member

John Lemmon, held seat 51 years until 1955

Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Electoral%5Fdistrict%5Fof%5FWilliamstown), plus our own records. Sources last checked 11 November 2026.

## Who's advertising

MPs and candidates for Williamstown whose Facebook pages we follow, by what they've spent.

1. [Melissa Horne](https://politics.computer/mp/melissa-horne) MP, Labor  
$5.3K –$6.5K 12 ads, 12 running
2. [Tony Briffa - Community Independent for Williamstown District](https://politics.computer/who/tony-briffa-community-independent-for-williamstown-district) Candidate, Independents  
$400 –$598 2 ads, 2 running

 At least  Up to (Meta only publishes ranges) 

## What they're promising in Williamstown

Promises from the ads of the MPs and candidates above, most repeated first. Each one links to the ad it's quoted from.

[Every Victorian promise](https://politics.computer/promises/vic) 

1. ### Labor Police academy  
> The Carroll Labor Government will build a new police academy right here in Melbourne’s west, in Wyndham.  
[See the ad](https://politics.computer/ad/62afb67ee8c9d7d7b6b6f12c93810479e0281eb42fea77a93a69fb90cfa89199) In 2 ads from [Melissa Horne](https://politics.computer/mp/melissa-horne)
2. ### Labor Police recruitment  
> We've got a plan to recruit more police. In fact, 1500 more police.  
[See the ad](https://politics.computer/ad/173159d6bd74972050a53592e58d4161c27c84bec1f96f67b62b425a926eee39) From [Melissa Horne](https://politics.computer/mp/melissa-horne)
3. ### Labor School upgrade  
> A re-elected Carroll Labor Government will upgrade Spotswood Primary School!  
[See the ad](https://politics.computer/ad/d9345895d2726cfa155d20ba592c115d06ca73fa444baf4229ac32fc92677798) From [Melissa Horne](https://politics.computer/mp/melissa-horne)
4. ### Labor Police numbers  
> We will also recruit an addition 1,500 police.  
[See the ad](https://politics.computer/ad/62afb67ee8c9d7d7b6b6f12c93810479e0281eb42fea77a93a69fb90cfa89199) From [Melissa Horne](https://politics.computer/mp/melissa-horne)
5. ### Labor Transport fares  
> A re-elected Carroll Labor Government will cap toll and public transport fares at $30 a week in 2027.  
[See the ad](https://politics.computer/ad/1b9387af0737bdd0e511d74941ef4482f99ce49fe11ecde0d36124ec48346f6c) From [Melissa Horne](https://politics.computer/mp/melissa-horne)
6. ### Labor Public transport review  
> A re-elected Carroll Labor Government will review the public transport network across Melbourne’s west, including the community-led proposal for a new train station in Altona North.  
[See the ad](https://politics.computer/ad/3635b0503eb38c1612aa1b34ca78d9c64742795ef2a8e78d82578493a2f91c23) From [Melissa Horne](https://politics.computer/mp/melissa-horne)

## Their biggest ads

- [![Community safety is a priority for the Carroll Labor Government.](https://politics.computer/media/173159d6bd74972050a53592e58d4161c27c84bec1f96f67b62b425a926eee39?w=480) Melissa Horne$800–$899 spent Running since 28 Oct](https://politics.computer/ad/173159d6bd74972050a53592e58d4161c27c84bec1f96f67b62b425a926eee39)
- [![A re-elected Carroll Labor Government will upgrade Spotswood Primary School!](https://politics.computer/media/d9345895d2726cfa155d20ba592c115d06ca73fa444baf4229ac32fc92677798?w=480) Melissa Horne$800–$899 spent Running since 28 Oct](https://politics.computer/ad/d9345895d2726cfa155d20ba592c115d06ca73fa444baf4229ac32fc92677798)
- [![The Jawbone Marine Reserve will be extended to cover The Crystals under a re-elected Carroll Labor Government!](https://politics.computer/media/f3ddafb6fa6334105c15937d07fdd0bdbc2288d0c1c89adf9ec106c903168c20?w=480) Melissa Horne$800–$899 spent Running since 28 Oct](https://politics.computer/ad/f3ddafb6fa6334105c15937d07fdd0bdbc2288d0c1c89adf9ec106c903168c20)
- [![Delivering for Williamstown.](https://politics.computer/media/e5fb48d6a41af44de569d76d98a5517be387b4395b9854338fe01886c56adae4?w=480) Melissa Horne$800–$899 spent Running since 27 Oct](https://politics.computer/ad/e5fb48d6a41af44de569d76d98a5517be387b4395b9854338fe01886c56adae4)
- [![Over the last eight years we’ve seen major upgrades in Altona, and I’ll continue to fight for working people.](https://politics.computer/media/46bdfb7f796d149e9c347e98c07bcb8d9af83d24ecd6df5f4aea64af08248f83?w=480) Melissa Horne$700–$799 spent Running since 30 Oct](https://politics.computer/ad/46bdfb7f796d149e9c347e98c07bcb8d9af83d24ecd6df5f4aea64af08248f83)
- [![If you catch public transport or drive to work five days a week, the cost adds up. And that’s why a re-elected Carroll Labor Government will](https://politics.computer/media/1b9387af0737bdd0e511d74941ef4482f99ce49fe11ecde0d36124ec48346f6c?w=480) Melissa Horne$700–$799 spent Running since 29 Oct](https://politics.computer/ad/1b9387af0737bdd0e511d74941ef4482f99ce49fe11ecde0d36124ec48346f6c)
- [![The Carroll Labor Government will build a new police academy right here in Melbourne’s west, in Wyndham. We will also recruit an addition 1,](https://politics.computer/media/62afb67ee8c9d7d7b6b6f12c93810479e0281eb42fea77a93a69fb90cfa89199?w=480) Melissa Horne$700–$799 spent Running since 29 Oct](https://politics.computer/ad/62afb67ee8c9d7d7b6b6f12c93810479e0281eb42fea77a93a69fb90cfa89199)
- [![💜 Hello @followers, friends and family, [please turn on your speakers] I'm standing as a progressive Community Independent Candidate for W](https://politics.computer/media/077db5405629c0ec42dcf2bf9290e54288e77db6a125250b694c538ce2dfbb2d?w=480) Tony Briffa - Community Independent for Williamstown District$300–$399 spent Running since 9 Nov](https://politics.computer/ad/077db5405629c0ec42dcf2bf9290e54288e77db6a125250b694c538ce2dfbb2d)
- [![💜 Vote 1 - Tony Briffa, Independent for Williamstown District 💜 Williamstown District deserves a Member of Parliament who listens to the ](https://politics.computer/media/11e9f9e8bbf8e7f608cf85aa9527201540ce3546aab0387e3a06bd2f5089a126?w=480) Tony Briffa - Community Independent for Williamstown District$100–$199 spent Running since 3 Oct](https://politics.computer/ad/11e9f9e8bbf8e7f608cf85aa9527201540ce3546aab0387e3a06bd2f5089a126)
- [![Melbournes west is growing, and while Labor has invested in our public transport network, there is always more to be done.  A re-elected Ca](https://politics.computer/media/3635b0503eb38c1612aa1b34ca78d9c64742795ef2a8e78d82578493a2f91c23?w=480) Melissa HorneUnder $100 spent Running since 11 Nov](https://politics.computer/ad/3635b0503eb38c1612aa1b34ca78d9c64742795ef2a8e78d82578493a2f91c23)

## Other districts in Western Metropolitan

- [Footscray](https://politics.computer/seats/vic/footscray)
- [Kororoit](https://politics.computer/seats/vic/kororoit)
- [Laverton](https://politics.computer/seats/vic/laverton)
- [Niddrie](https://politics.computer/seats/vic/niddrie)
- [Point Cook](https://politics.computer/seats/vic/point-cook)
- [St Albans](https://politics.computer/seats/vic/st-albans)
- [Sunbury](https://politics.computer/seats/vic/sunbury)
- [Sydenham](https://politics.computer/seats/vic/sydenham)
- [Tarneit](https://politics.computer/seats/vic/tarneit)
- [Werribee](https://politics.computer/seats/vic/werribee)

---

[Politics Computer](https://politics.computer/) 

A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 15 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too.

Explore

[Seats](https://politics.computer/seats) [Federal divisions](https://politics.computer/seats/federal) [Politicians](https://politics.computer/mps) [Senators](https://politics.computer/mps/senate) [Parties](https://politics.computer/parties) 

Victoria 2026

[The race](https://politics.computer/victoria) [Promises](https://politics.computer/promises) [Which party matches you?](https://politics.computer/quiz) 

Data

[Every ad](https://politics.computer/ads) [Who's spending](https://politics.computer/who) [How MPs voted](https://politics.computer/votes) [Search](https://politics.computer/search) [How this works](https://politics.computer/about) [API and MCP](https://politics.computer/developers)

For AI agents: [site guide (llms.txt)](https://politics.computer/llms.txt), [sitemap](https://politics.computer/sitemap.xml), [developer guide](https://politics.computer/developers.md). Every page is available as Markdown: send `Accept: text/markdown` or add `.md` to the path.