---
title: "South-West Coast: candidates and political ads | Politics Computer"
description: "South-West Coast: who holds the seat, who's running at the Victorian election on 28 November, and what they're spending on Facebook and Instagram ads."
url: "https://politics.computer/seats/vic/south-west-coast"
---

[Home](https://politics.computer/) / [Seats](https://politics.computer/seats)

Victorian state district

# South-West Coast

In the Western Victoria region. Votes on Saturday 28 November, in 15 days. The advertiser we follow here has spent under $1.1K on Facebook and Instagram ads.

## Sitting member

- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Roma_Britnell_MP.jpg?width=96)**Roma Britnell** Liberal, South-West Coast ](https://politics.computer/mp/roma-britnell)

## On the ballot: 6 candidates

In ballot-paper order, as the Victorian Electoral Commission published them.

1. 1 Tamhas Buchan Family First
2. 2 Richard Hughes One Nation
3. 3 Andrew Govanstone Labor
4. 4 Silver Rose Watts Greens
5. 5 [Roma Britnell](https://politics.computer/mp/roma-britnell) Liberal
6. 6 Hera Sheppard Victorian Socialists

Source: [Victorian Electoral Commission nominations](https://www.vec.vic.gov.au/electoral-boundaries/state-districts/south-west-coast-district/nominations) (© Victorian Electoral Commission, CC BY 4.0). Linked names are sitting members.

About

## About South-West Coast

South-West Coast is an electoral district of the Victorian Legislative Assembly in Western Victoria. It is held by Roma Britnell of the Liberal Party. The seat is dominated by the town of Warrnambool and also includes Portland, Port Fairy, Koroit, Heywood and Macarthur. Roma Britnell's Facebook and Instagram ads are currently tracked on Election Computer.

Created

Prior to the 2002 election, replacing Portland and Warrnambool

Previous members

Denis Napthine held the seat; he resigned on 3 September 2015

By-election

Held by the Liberals at the by-election on 31 October 2015

Chamber

Victorian Legislative Assembly

Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Electoral%5Fdistrict%5Fof%5FSouth-West%5FCoast), plus our own records. Sources last checked 11 November 2026.

## Who's advertising

MPs and candidates for South-West Coast whose Facebook pages we follow, by what they've spent.

1. [Roma Britnell](https://politics.computer/mp/roma-britnell) MP, Liberal  
under $1.1K 11 ads, 11 running

 At least  Up to (Meta only publishes ranges) 

## Their biggest ads

- [![Working for you, working for South West Coast.](https://politics.computer/media/ac56da962fd12c1165d627ec89f70369b53d1ad6f9e650cbe5f9c4d3535b95a3?w=480) Roma BritnellUnder $1.1K spent Running since 6 Nov](https://politics.computer/ad/ac56da962fd12c1165d627ec89f70369b53d1ad6f9e650cbe5f9c4d3535b95a3)

## Other districts in Western Victoria

- [Bellarine](https://politics.computer/seats/vic/bellarine)
- [Eureka](https://politics.computer/seats/vic/eureka)
- [Geelong](https://politics.computer/seats/vic/geelong)
- [Lara](https://politics.computer/seats/vic/lara)
- [Lowan](https://politics.computer/seats/vic/lowan)
- [Melton](https://politics.computer/seats/vic/melton)
- [Polwarth](https://politics.computer/seats/vic/polwarth)
- [Ripon](https://politics.computer/seats/vic/ripon)
- [South Barwon](https://politics.computer/seats/vic/south-barwon)
- [Wendouree](https://politics.computer/seats/vic/wendouree)

---

[Politics Computer](https://politics.computer/) 

A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too.

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