--- title: "Melbourne: candidates and political ads | Politics Computer" description: "Melbourne: who holds the seat, who's running at the Victorian election on 28 November, and what they're spending on Facebook and Instagram ads." url: "https://politics.computer/seats/vic/melbourne" --- [Home](https://politics.computer/) / [Seats](https://politics.computer/seats) Victorian state district # Melbourne In the Northern Metropolitan region. Votes on Saturday 28 November, in 14 days. The 2 advertisers we follow here have spent $15.3K–$22.3K on Facebook and Instagram ads. ## Sitting member - [![](https://commons.wikimedia.org/wiki/Special:FilePath/Ellen_Sandell_Melbourne.jpg?width=96)**Ellen Sandell** Greens, Melbourne ](https://politics.computer/mp/ellen-sandell) ## On the ballot: 9 candidates In ballot-paper order, as the Victorian Electoral Commission published them. 1. 1 Rowan Tuckfield Independent 2. 2 [Ellen Sandell](https://politics.computer/mp/ellen-sandell) Greens 3. 3 Rob McCathie Libertarian (formerly Liberal Democrats) 4. 4 Davydd Griffiths Labor 5. 5 Mohamed Yusuf Independent 6. 6 Naomi Jones Animal Justice Party 7. 7 Rafael Camillo Liberal 8. 8 Jordan Van Den Lamb Victorian Socialists 9. 9 Phillip Courtis One Nation Source: [Victorian Electoral Commission nominations](https://www.vec.vic.gov.au/electoral-boundaries/state-districts/melbourne-district/nominations) (© Victorian Electoral Commission, CC BY 4.0). Linked names are sitting members. ## Who's advertising MPs and candidates for Melbourne whose Facebook pages we follow, by what they've spent. 1. [Ellen Sandell MP](https://politics.computer/mp/ellen-sandell) Party leader, Greens $13.5K –$17.6K 9 ads, 9 running 2. [Davydd Griffiths - Labor for Melbourne](https://politics.computer/who/davydd-griffiths-labor-for-melbourne) Candidate, Labor $1.8K –$4.7K 25 ads, 25 running At least Up to (Meta only publishes ranges) ## What they're promising in Melbourne Promises from the ads of the MPs and candidates above, most repeated first. Each one links to the ad it's quoted from. [Every Victorian promise](https://politics.computer/promises/vic) 1. ### Labor Dental clinics > Davydd Griffiths and Labor will invest in free public Dental Clinics across the state. [See the ad](https://politics.computer/ad/5bc5d180c4273a4da6158d261346055155884a20b0e55448a95dbfec34ed0b78) From [Davydd Griffiths - Labor for Melbourne](https://politics.computer/who/davydd-griffiths-labor-for-melbourne) 2. ### Labor Land tax > Labor will cut land tax for over 9,000 residents in Melbourne. [See the ad](https://politics.computer/ad/75b728d125b8ed32ba1618680a89d93ab6b27db02bfcc85d9105073a73dd6743) From [Davydd Griffiths - Labor for Melbourne](https://politics.computer/who/davydd-griffiths-labor-for-melbourne) 3. ### Labor School campus > Labor will build a new campus for Docklands Primary. [See the ad](https://politics.computer/ad/94e446dae0a2b118a9f80ce2f599ade597b858e9b6f6efee71cb506d1cbcbbba) From [Davydd Griffiths - Labor for Melbourne](https://politics.computer/who/davydd-griffiths-labor-for-melbourne) ## Their biggest ads - [![I’m Ellen Sandell, your Greens MP for Melbourne. I’m fighting for real change. Life has become unaffordable. Housing, healthcare, groceries ](https://politics.computer/media/64b71572e9d323a545e4f5bd158bdcc804121c65a4bf1f9ceaaa69461a8bd80c?w=480) Ellen Sandell MP$13K–$17K spent Running since 15 Oct](https://politics.computer/ad/64b71572e9d323a545e4f5bd158bdcc804121c65a4bf1f9ceaaa69461a8bd80c) - [![Kensington, we did it.](https://politics.computer/media/e187d056a6bd4bd0ad276f23caa28a037426df6b5c66b0ad5155a9cbc42526b9?w=480) Davydd Griffiths - Labor for Melbourne$1K–$1.6K spent Running since 9 Oct](https://politics.computer/ad/e187d056a6bd4bd0ad276f23caa28a037426df6b5c66b0ad5155a9cbc42526b9) - [![Hi I'm Ellen, I'm a Kensington local, mum of three, and your voice for Melbourne in the Victorian State Parliament.](https://politics.computer/media/7813c4274091f23e4ad5060c02d38c7c50dfa92ea03feb289df43db8adff4780?w=480) Ellen Sandell MP$500–$599 spent Running since 29 Oct](https://politics.computer/ad/7813c4274091f23e4ad5060c02d38c7c50dfa92ea03feb289df43db8adff4780) - [![Abortion care is healthcare, that's why Labor will reduce the barriers to accessing abortion because your right to healthcare shouldn't depe](https://politics.computer/media/bacac1562c4d980d63080bc572b72240141942573a1695d267acb0180894a5e1?w=480) Davydd Griffiths - Labor for Melbourne$200–$299 spent Running since 21 Oct](https://politics.computer/ad/bacac1562c4d980d63080bc572b72240141942573a1695d267acb0180894a5e1) - [![Labor is fighting for working people in Melbourne.](https://politics.computer/media/5bc5d180c4273a4da6158d261346055155884a20b0e55448a95dbfec34ed0b78?w=480) Davydd Griffiths - Labor for Melbourne$100–$699 spent Running since 7 Nov](https://politics.computer/ad/5bc5d180c4273a4da6158d261346055155884a20b0e55448a95dbfec34ed0b78) - [![Labor is fighting for working people in Melbourne.](https://politics.computer/media/7cae7bff5b96c0e41fbe9944f5c57096a2151d285e48b8fd123d2769ad94dbfb?w=480) Davydd Griffiths - Labor for MelbourneUnder $1.1K spent Running since 7 Nov](https://politics.computer/ad/7cae7bff5b96c0e41fbe9944f5c57096a2151d285e48b8fd123d2769ad94dbfb) - [![Only Labor will build a new campus for Docklands Primary](https://politics.computer/media/94e446dae0a2b118a9f80ce2f599ade597b858e9b6f6efee71cb506d1cbcbbba?w=480) Davydd Griffiths - Labor for MelbourneUnder $100 spent Running since 9 Oct](https://politics.computer/ad/94e446dae0a2b118a9f80ce2f599ade597b858e9b6f6efee71cb506d1cbcbbba) - [![Labor will cut land tax for over 9,000 residents in Melbourne, easing cost of living and putting money back in your pocket.](https://politics.computer/media/75b728d125b8ed32ba1618680a89d93ab6b27db02bfcc85d9105073a73dd6743?w=480) Davydd Griffiths - Labor for MelbourneUnder $100 spent Running since 8 Oct](https://politics.computer/ad/75b728d125b8ed32ba1618680a89d93ab6b27db02bfcc85d9105073a73dd6743) ## Other districts in Northern Metropolitan - [Broadmeadows](https://politics.computer/seats/vic/broadmeadows) - [Brunswick](https://politics.computer/seats/vic/brunswick) - [Essendon](https://politics.computer/seats/vic/essendon) - [Greenvale](https://politics.computer/seats/vic/greenvale) - [Kalkallo](https://politics.computer/seats/vic/kalkallo) - [Northcote](https://politics.computer/seats/vic/northcote) - [Pascoe Vale](https://politics.computer/seats/vic/pascoe-vale) - [Preston](https://politics.computer/seats/vic/preston) - [Richmond](https://politics.computer/seats/vic/richmond) - [Thomastown](https://politics.computer/seats/vic/thomastown) --- [Politics Computer](https://politics.computer/) A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 15 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too. 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