--- title: "Nicholls: members and political ads | Politics Computer" description: "Nicholls: who holds the seat and what they're spending on Facebook and Instagram ads." url: "https://politics.computer/seats/federal/nicholls" --- [Home](https://politics.computer/) / [Seats](https://politics.computer/seats/federal) Federal division, rural # Nicholls In Victoria. The advertiser we follow here has spent $100–$299 on Facebook and Instagram ads. ## Sitting member - [![](https://commons.wikimedia.org/wiki/Special:FilePath/Sam_Birrell_Member_for_Nicholls_2022_-2025.jpg?width=96)**Sam Birrell** Nationals, Nicholls ](https://politics.computer/mp/sam-birrell) About ## About Nicholls Nicholls is a rural Australian House of Representatives electoral division in northern Victoria, taking in towns such as Shepparton, Yarrawonga, Seymour, Echuca, Broadford and Kilmore. The seat is held by Sam Birrell of The Nationals. Birrell's Facebook and Instagram ads focus on infrastructure and transport. Created 2019, replacing the Division of Murray in the same location Named after Sir Douglas and Lady Gladys Nicholls, for advocacy of Aboriginal rights Classification Rural Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Division%5Fof%5FNicholls), plus our own records. Sources last checked 11 November 2026. ## Who's advertising MPs and candidates for Nicholls whose Facebook pages we follow, by what they've spent. 1. [Sam Birrell](https://politics.computer/mp/sam-birrell) MP, Nationals $100 –$299 2 ads, 2 running At least Up to (Meta only publishes ranges) ## Their biggest ads - [![$4 MILLION SECURED TO RESTORE AND REOPEN HISTORIC KIRWANS BRIDGE Funding finally secured to restore and reopen historic Kirwans Bridge has ](https://politics.computer/media/82e1f3c8e68a5aac303e8ea9eab3e29a8473ca913855fa6949aea3b2be7c0fae?w=480) Sam Birrell$100–$299 spent Running since 1 Nov](https://politics.computer/ad/82e1f3c8e68a5aac303e8ea9eab3e29a8473ca913855fa6949aea3b2be7c0fae) ## Other divisions in Victoria - [Aston](https://politics.computer/seats/federal/aston) - [Ballarat](https://politics.computer/seats/federal/ballarat) - [Bendigo](https://politics.computer/seats/federal/bendigo) - [Bruce](https://politics.computer/seats/federal/bruce) - [Calwell](https://politics.computer/seats/federal/calwell) - [Casey](https://politics.computer/seats/federal/casey) - [Chisholm](https://politics.computer/seats/federal/chisholm) - [Cooper](https://politics.computer/seats/federal/cooper) - [Corangamite](https://politics.computer/seats/federal/corangamite) - [Corio](https://politics.computer/seats/federal/corio) - [Deakin](https://politics.computer/seats/federal/deakin) - [Dunkley](https://politics.computer/seats/federal/dunkley) - [Flinders](https://politics.computer/seats/federal/flinders) - [Fraser](https://politics.computer/seats/federal/fraser) - [Gellibrand](https://politics.computer/seats/federal/gellibrand) - [Gippsland](https://politics.computer/seats/federal/gippsland) - [Goldstein](https://politics.computer/seats/federal/goldstein) - [Gorton](https://politics.computer/seats/federal/gorton) - [Hawke](https://politics.computer/seats/federal/hawke) - [Holt](https://politics.computer/seats/federal/holt) - [Hotham](https://politics.computer/seats/federal/hotham) - [Indi](https://politics.computer/seats/federal/indi) - [Isaacs](https://politics.computer/seats/federal/isaacs) - [Jagajaga](https://politics.computer/seats/federal/jagajaga) --- [Politics Computer](https://politics.computer/) A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too. Explore [Seats](https://politics.computer/seats) [Federal divisions](https://politics.computer/seats/federal) [Politicians](https://politics.computer/mps) [Senators](https://politics.computer/mps/senate) [Parties](https://politics.computer/parties) Victoria 2026 [The race](https://politics.computer/victoria) [Promises](https://politics.computer/promises) [Which party matches you?](https://politics.computer/quiz) Data [Every ad](https://politics.computer/ads) [Who's spending](https://politics.computer/who) [How MPs voted](https://politics.computer/votes) [Search](https://politics.computer/search) [How this works](https://politics.computer/about) [API and MCP](https://politics.computer/developers) For AI agents: [site guide (llms.txt)](https://politics.computer/llms.txt), [sitemap](https://politics.computer/sitemap.xml), [developer guide](https://politics.computer/developers.md). Every page is available as Markdown: send `Accept: text/markdown` or add `.md` to the path.