--- title: "Melbourne: members and political ads | Politics Computer" description: "Melbourne: who holds the seat and what they're spending on Facebook and Instagram ads." url: "https://politics.computer/seats/federal/melbourne" --- [Home](https://politics.computer/) / [Seats](https://politics.computer/seats/federal) Federal division, inner-metropolitan # Melbourne In Victoria. The advertiser we follow here has spent $3.8K–$5.1K on Facebook and Instagram ads. ## Sitting member - [![](https://commons.wikimedia.org/wiki/Special:FilePath/Sarah_Witty_at_2025_Melbourne_results_declaration_(cropped).JPG?width=96)**Sarah Witty** Labor, Melbourne ](https://politics.computer/mp/sarah-witty) About ## About Melbourne Melbourne is an inner-metropolitan federal electorate in Victoria, covering the City of Melbourne and inner suburbs including Carlton, Richmond and South Yarra. It is held by Sarah Witty of the Australian Labor Party, who won the seat at the 2025 election. Her ads currently focus on housing, cost of living, climate, health and energy. Classification Inner-metropolitan Created Proclaimed in 1900 Previous members Lindsay Tanner, Adam Bandt Held by Labor since Won at a 1904 by-election Previous holder lost to Sarah Witty, Labor, 2025 Education 44.8% of electors hold a bachelor's degree or above Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Division%5Fof%5FMelbourne), plus our own records. Sources last checked 11 November 2026. ## Who's advertising MPs and candidates for Melbourne whose Facebook pages we follow, by what they've spent. 1. [Sarah Witty](https://politics.computer/mp/sarah-witty) MP, Labor $3.8K –$5.1K 5 ads, 5 running At least Up to (Meta only publishes ranges) ## Their biggest ads - [![Hi I'm Sarah Witty - Federal Labor MP for Melbourne. Follow my page for news and community updates.](https://politics.computer/media/81f970aa6695233d39642ee78d7b5961a247dd7798f21803b4d3985a42b04f8c?w=480) Sarah Witty$1K–$1.5K spent Running since 28 July](https://politics.computer/ad/81f970aa6695233d39642ee78d7b5961a247dd7798f21803b4d3985a42b04f8c) - [![Hi I'm Sarah Witty - Federal Labor MP for Melbourne. Follow my page for news and community updates.](https://politics.computer/media/e03dd0af5d2c987a0f667350ba1261b371ba77879f2707005bd721e0931b3bf1?w=480) Sarah Witty$1K–$1.5K spent Running since 28 July](https://politics.computer/ad/e03dd0af5d2c987a0f667350ba1261b371ba77879f2707005bd721e0931b3bf1) - [![Labor is delivering stronger environmental protections. Labor has established Australia's first independent National Environment Protection](https://politics.computer/media/2fa317adbcc369331552a3be8bdb7d8eecbd6fc06ac7fda7f05082d2676a1d74?w=480) Sarah Witty$600–$699 spent Running since 2 Sept](https://politics.computer/ad/2fa317adbcc369331552a3be8bdb7d8eecbd6fc06ac7fda7f05082d2676a1d74) - [![Cleaner, Cheaper and More Reliable Energy Labor is putting downward pressure on energy prices. By investing in more renewable energy backe](https://politics.computer/media/4e381ba8c19f67fc30889cfbbf93590fb181d4ae48ee5a729d1fb28d44003f44?w=480) Sarah Witty$600–$699 spent Running since 2 Sept](https://politics.computer/ad/4e381ba8c19f67fc30889cfbbf93590fb181d4ae48ee5a729d1fb28d44003f44) - [![Labor is making it easier for Australians to buy a home. Everyone deserves the security of having a place to call their own. That's why Lab](https://politics.computer/media/ee6cf726a9f59b76949db49babd964c129a4bed266404d6208d7c12423631139?w=480) Sarah Witty$600–$699 spent Running since 2 Sept](https://politics.computer/ad/ee6cf726a9f59b76949db49babd964c129a4bed266404d6208d7c12423631139) ## Other divisions in Victoria - [Aston](https://politics.computer/seats/federal/aston) - [Ballarat](https://politics.computer/seats/federal/ballarat) - [Bendigo](https://politics.computer/seats/federal/bendigo) - [Bruce](https://politics.computer/seats/federal/bruce) - [Calwell](https://politics.computer/seats/federal/calwell) - [Casey](https://politics.computer/seats/federal/casey) - [Chisholm](https://politics.computer/seats/federal/chisholm) - [Cooper](https://politics.computer/seats/federal/cooper) - [Corangamite](https://politics.computer/seats/federal/corangamite) - [Corio](https://politics.computer/seats/federal/corio) - [Deakin](https://politics.computer/seats/federal/deakin) - [Dunkley](https://politics.computer/seats/federal/dunkley) - [Flinders](https://politics.computer/seats/federal/flinders) - [Fraser](https://politics.computer/seats/federal/fraser) - [Gellibrand](https://politics.computer/seats/federal/gellibrand) - [Gippsland](https://politics.computer/seats/federal/gippsland) - [Goldstein](https://politics.computer/seats/federal/goldstein) - [Gorton](https://politics.computer/seats/federal/gorton) - [Hawke](https://politics.computer/seats/federal/hawke) - [Holt](https://politics.computer/seats/federal/holt) - [Hotham](https://politics.computer/seats/federal/hotham) - [Indi](https://politics.computer/seats/federal/indi) - [Isaacs](https://politics.computer/seats/federal/isaacs) - [Jagajaga](https://politics.computer/seats/federal/jagajaga) --- [Politics Computer](https://politics.computer/) A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too. 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