--- title: "McEwen: members and political ads | Politics Computer" description: "McEwen: who holds the seat and what they're spending on Facebook and Instagram ads." url: "https://politics.computer/seats/federal/mcewen" --- [Home](https://politics.computer/) / [Seats](https://politics.computer/seats/federal) Federal division, rural # McEwen In Victoria. The advertiser we follow here has spent $100–$2.3K on Facebook and Instagram ads. ## Sitting member - [![](https://commons.wikimedia.org/wiki/Special:FilePath/Rob_Mitchell_and_Jana_Stewart_(cropped).jpg?width=96)**Rob Mitchell** Labor, McEwen ](https://politics.computer/mp/rob-mitchell) About ## About McEwen McEwen is a rural federal electoral division in central Victoria, north of Melbourne, covering towns including Gisborne, Macedon, Whittlesea and Wallan. It is held by Rob Mitchell of the Australian Labor Party, who has represented the seat since 2010. Created Proclaimed 14 September 1984; first contested at the 1984 federal election Named after Sir John McEwen, former Leader of the Australian Country Party Classification Rural Sitting member Rob Mitchell, Australian Labor Party First elected Rob Mitchell, at the 2010 federal election Previous members Fran Bailey (Liberal), who retired at the 2010 election Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Division%5Fof%5FMcEwen), plus our own records. Sources last checked 11 November 2026. ## Who's advertising MPs and candidates for McEwen whose Facebook pages we follow, by what they've spent. 1. [Rob Mitchell](https://politics.computer/mp/rob-mitchell) MP, Labor $100 –$2.3K 22 ads, 22 running At least Up to (Meta only publishes ranges) ## What they're promising in McEwen Promises from the ads of the MPs and candidates above, most repeated first. Each one links to the ad it's quoted from. 1. ### Labor Free tafe > As long as there is a Labor Government, Free TAFE is here to stay. [See the ad](https://politics.computer/ad/1a5101027d28d78b15b65c5346d54ef28343894e31a0cbf7d93e982ff0f5434b) From [Rob Mitchell](https://politics.computer/mp/rob-mitchell) ## Their biggest ads - [![More tradies to build homes. More apprentices getting a start. More carers to look after our loved ones. More opportunities to get ahead. A](https://politics.computer/media/1a5101027d28d78b15b65c5346d54ef28343894e31a0cbf7d93e982ff0f5434b?w=480) Rob Mitchell$100–$499 spent Running since 1 Oct](https://politics.computer/ad/1a5101027d28d78b15b65c5346d54ef28343894e31a0cbf7d93e982ff0f5434b) - [![A few things quietly changed this year that put money back in your pocket. ✅ Price gouging by the large supermarkets is now illegal. ✅ Card](https://politics.computer/media/7cb5deada830dbb983af6fa419e5f48a077312bae070a5270b7f034c7b25eae3?w=480) Rob MitchellUnder $400 spent Running since 1 Oct](https://politics.computer/ad/7cb5deada830dbb983af6fa419e5f48a077312bae070a5270b7f034c7b25eae3) - [![Every child deserves the best start in life. Labor’s 3 Day Guarantee means every child can access at least three days of subsidised early l](https://politics.computer/media/7eb2983ce7184d65d8b8efd9c77ae8326875855491cda4ff08f432053c459a83?w=480) Rob MitchellUnder $400 spent Running since 1 Oct](https://politics.computer/ad/7eb2983ce7184d65d8b8efd9c77ae8326875855491cda4ff08f432053c459a83) - [![Getting mental health support just got easier. Medicare Mental Health Check In offers free support with no diagnosis, no GP referral and no](https://politics.computer/media/90ea71d3aadb8830df9714dba0fce9a3e43b12ba3fadd1384d101b968d20dbc7?w=480) Rob MitchellUnder $300 spent Running since 1 Oct](https://politics.computer/ad/90ea71d3aadb8830df9714dba0fce9a3e43b12ba3fadd1384d101b968d20dbc7) - [![Cheaper medicines mean more money in your pocket. Labor has capped the cost of PBS listed prescriptions at $25, the same price Australians ](https://politics.computer/media/de63fde15ff482ca1f23f8512ef65c9b69776eb32644298092e1e364c32c4b04?w=480) Rob MitchellUnder $300 spent Running since 1 Oct](https://politics.computer/ad/de63fde15ff482ca1f23f8512ef65c9b69776eb32644298092e1e364c32c4b04) - [![Follow to keep up to date with your local MP, Rob Mitchell, Member for McEwen.](https://politics.computer/media/f629de651ac6be9fea715396800a7a384649ea452b1475468ae15563ca3d9f7c?w=480) Rob MitchellUnder $300 spent Running since 1 Oct](https://politics.computer/ad/f629de651ac6be9fea715396800a7a384649ea452b1475468ae15563ca3d9f7c) - [![The Albanese Labor Government is strengthening Medicare. From more bulk billing GPs here in McEwen to cheaper medicines, we’re making it ea](https://politics.computer/media/b5e481d725187d6b434ae7fb1b0a36a618ecca27c24450deb91a6c51357e8025?w=480) Rob MitchellUnder $100 spent Running since 1 Oct](https://politics.computer/ad/b5e481d725187d6b434ae7fb1b0a36a618ecca27c24450deb91a6c51357e8025) ## Other divisions in Victoria - [Aston](https://politics.computer/seats/federal/aston) - [Ballarat](https://politics.computer/seats/federal/ballarat) - [Bendigo](https://politics.computer/seats/federal/bendigo) - [Bruce](https://politics.computer/seats/federal/bruce) - [Calwell](https://politics.computer/seats/federal/calwell) - [Casey](https://politics.computer/seats/federal/casey) - [Chisholm](https://politics.computer/seats/federal/chisholm) - [Cooper](https://politics.computer/seats/federal/cooper) - [Corangamite](https://politics.computer/seats/federal/corangamite) - [Corio](https://politics.computer/seats/federal/corio) - [Deakin](https://politics.computer/seats/federal/deakin) - [Dunkley](https://politics.computer/seats/federal/dunkley) - [Flinders](https://politics.computer/seats/federal/flinders) - [Fraser](https://politics.computer/seats/federal/fraser) - [Gellibrand](https://politics.computer/seats/federal/gellibrand) - [Gippsland](https://politics.computer/seats/federal/gippsland) - [Goldstein](https://politics.computer/seats/federal/goldstein) - [Gorton](https://politics.computer/seats/federal/gorton) - [Hawke](https://politics.computer/seats/federal/hawke) - [Holt](https://politics.computer/seats/federal/holt) - [Hotham](https://politics.computer/seats/federal/hotham) - [Indi](https://politics.computer/seats/federal/indi) - [Isaacs](https://politics.computer/seats/federal/isaacs) - [Jagajaga](https://politics.computer/seats/federal/jagajaga) --- [Politics Computer](https://politics.computer/) A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too. 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