Politics Computer

Liberal

The Liberal Party and its state divisions, its MPs and candidates. Together they've spent $126K–$184K on Facebook and Instagram ads since we started tracking, with 460 ads running now.

Who's spending

The party's own pages and the MPs and candidates we follow.

  1. Liberal VictoriaParty, Victoria
    $54.5K–$79.8K234 ads, 234 running
  2. Jacinta Nampijinpa PriceMP, Federal
    $42.1K–$50.2K16 ads, 16 running
  3. Jess Wilson MPParty leader, Victoria
    $5.1K–$8.5K30 ads, 30 running
  4. Senator Michaelia CashParty leader, Federal
    $5.1K–$6.4K5 ads, 5 running
  5. Simon KennedyMP, Federal
    $4.8K–$8.4K36 ads, 36 running
  6. Brad RowswellMP, Victoria
    $4K–$5.5K11 ads, 11 running
  7. Liberal Party of AustraliaParty, Federal
    $2K–$2.7K3 ads, 3 running
  8. Richard RiordanMP, Victoria
    $1.4K–$2.3K9 ads, 9 running
  9. Nicole WernerMP, Victoria
    $1.1K–$3.5K24 ads, 24 running
  10. Ted O'Brien MPMP, Federal
    $1K–$1.5K1 ad, 1 running
  11. Andrew Hastie MPMP, Federal
    $800–$2.1K13 ads, 13 running
  12. Renee HeathMP, Victoria
    $800–$1.6K8 ads, 1 running
  13. Dan Tehan MPMP, Federal
    $800–$1.1K3 ads, 3 running
  14. Leah BlythMP, Federal
    $700–$8992 ads, 2 running
  15. Senator Matt O'SullivanMP, Federal
    $400–$9966 ads, 6 running
  16. Andrew McLachlanMP, Federal
    $300–$4992 ads, 2 running
  17. Ashton Hurn MPParty leader, South Australia
    $200–$7986 ads, 6 running
  18. Wayne FarnhamMP, Victoria
    $200–$4983 ads, 3 running
  19. Richard WelchMP, Victoria
    $200–$4983 ads, 3 running
  20. Tim Wilson MPMP, Federal
    $200–$3982 ads, 2 running
  21. Angus Taylor MPParty leader, Federal
    $200–$2991 ad, 1 running
  22. Evan MulhollandMP, Victoria
    $200–$2991 ad, 1 running
  23. Tom VenningMP, Federal
    $100–$4994 ads, 4 running
  24. Senator Sarah HendersonMP, Federal
    $100–$1991 ad, 1 running
  25. Basil ZempilasParty leader, Western Australia
    under $2.1K21 ads, 21 running
  26. Roma BritnellMP, Victoria
    under $1.1K11 ads, 11 running
  27. Slade BrockmanMP, Federal
    under $4004 ads, 4 running
  28. Bridget Vallence MPMP, Victoria
    under $3003 ads, 3 running
  29. David Southwick MPParty leader, Victoria
    under $2002 ads, 2 running
  30. Georgie Crozier MPMP, Victoria
    under $2002 ads, 2 running

At leastUp to (Meta only publishes ranges)

About Liberal

The Liberal Party of Australia is a conservative, centre-right party and the senior partner in the Liberal–National Coalition, with its main rival being the Labor Party. Founded in 1944 by Robert Menzies as the successor to the United Australia Party, it has a federal structure with divisions in all states and the ACT. Angus Taylor is its current leader and Leader of the Opposition. It currently holds 33 seats in the House of Representatives, 24 in the Senate, 20 in the Victorian Legislative Assembly and 11 in the Victorian Legislative Council.

Founded
1944, by Robert Menzies, as successor to the United Australia Party
Current leader
Angus Taylor, elected leader in 2026
Coalition partner
National Party, the junior partner in the Liberal–National Coalition
House of Representatives members
33 sitting members
Senate members
24 sitting members
Victorian Legislative Assembly members
20 sitting members

Summarised by AI from Wikipedia, plus our own records. Sources last checked 11 November 2026.

Liberal policies, from its own website

Each policy page summarised in the party's own terms, with the commitments it lists. Follow the link for the full policy.

  1. Reduce crime, lower costs and improve government, Victorian Liberal and Nationals plan

    The Liberals and Nationals say their plan for the 2026 Victorian state election has three goals: reduce crime, lower costs and deliver a government that works. The plan includes 3,000 more police, reopening police stations, scrapping several state taxes and a budget return to surplus by 2032.

    • Fill existing police vacancies and fund 1,500 more officers
    • Reopen more than 40 police stations closed or with reduced hours under Labor
    • Return PSOs to all 119 stations where they have been removed, with 200 more recruited
    • Scrap the Emergency Services Tax
    • Restore the $300,000 land tax-free threshold

    Read the policy on ourplan.au · Cost given: The page does not state a total cost. It says the plan would be paid for by reducing debt, a $22 billion saving from a back office hiring freeze, and pursuing $15 billion allegedly funnelled to the CFMEU, and says the budget returns to a cash surplus by 2032. · 24 July 2026

  2. Reduce crime with more police, PSOs and tougher bail and sentencing

    The Liberal Party says a Liberal and Nationals Government would recruit 3,000 more police, reopen more than 40 police stations, and return PSOs to all 119 stations where they were removed. It also proposes tougher bail and sentencing laws, $100 million for early intervention and rehabilitation, and Right to Ask, Right to Know laws for family violence. No start dates are given.

    • Recruit 3,000 more police on the beat
    • Reopen more than 40 police stations
    • Return PSOs to all 119 train stations where removed
    • Recruit 200 additional PSOs for shopping precinct strike teams
    • Introduce one-strike bail rule for 25 listed offences

    Read the policy on ourplan.au · Cost given: $100 million for early intervention and rehabilitation; no total cost stated for other measures · 24 July 2026

  3. Lower costs through tax cuts and road toll cap

    The Liberal Party says it will scrap the Emergency Services Tax, abolish stamp duty for first home buyers on homes up to $1 million, restore a $300,000 land tax threshold over five years, and cap road tolls at $50 a week from 1 July 2027. It also says it will scrap the Schools Tax and GP Tax and promise no new or increased taxes.

    • Scrap the Emergency Services Tax
    • No stamp duty for first home buyers on homes up to $1 million
    • Restore land tax-free threshold to $300,000 over five years
    • Cap road tolls at $50 a week for two years from 1 July 2027
    • Scrap the Schools Tax and the GP Tax

    Read the policy on ourplan.au · 24 July 2026

  4. Victorian state platform on budget, corruption, health and schools

    The Liberal and Nationals say they would reduce debt and cut spending they call wasteful, pursue corruption in the construction sector, and set up a Public Spending Tracker. The page also outlines health, mental health and school commitments, with the timing of some given as within the first 100 days or before 2030. The page text ends mid-sentence.

    • Legislate a Charter of Budget Honesty
    • Establish a Public Spending Tracker
    • Deploy 70 Protective Services Officers across 7 major hospitals
    • Deliver 25,000 extra elective surgeries a year through SurgerySooner
    • Establish a Literacy and Numeracy Guarantee with 90% NAPLAN proficiency long-term goal

    Read the policy on ourplan.au · Cost given: The page cites $63.5 million for local early intervention, almost $70 million for statewide mental health services, a $50 million Targeted Mental Health Workforce Fund and $5 million for a Parkville youth mental health facility. It also claims $22 billion in savings from stopping back-office hiring, and $13 million for machete bins as wasteful spending it would end. · 24 July 2026

  5. First 100 days plan on crime, costs and government

    The Liberal Party and Nationals say a Victorian government would, within its first 100 days, review Suburban Rail Loop contracts, release an honest budget update, and introduce public order and justice packages. The plan also says it would fill police vacancies and fund 1,500 additional officers, with 3,000 more police on the beat in total, and cap road tolls at $50 a week for two years from 1 July 2027.

    • Commence immediate review of Suburban Rail Loop contracts and finance arrangements
    • Deliver an honest budget update on Victoria's finances
    • Introduce a public order package restoring move-on laws and exclusion orders
    • Put 3,000 more police on the beat, including 1,500 additional officers
    • Introduce one-strike bail rule for repeat offending on 25 serious offences

    Read the policy on ourplan.au · 24 July 2026

  6. Ten year economic plan to return Victoria's budget to surplus

    The Liberal Party says its ten year economic plan will return Victoria to a cash surplus by 2032, reduce debt and interest costs, and deliver cost of living relief. The plan also covers business tax relief, housing, skills, infrastructure and energy security.

    • Return the budget to cash surplus by 2032
    • Scrap the Emergency Services Tax on the family home
    • Exempt first home buyers from stamp duty up to $1 million
    • Abolish the Schools Tax and remove the GP Tax
    • Introduce a legislated Charter of Budget Honesty

    Read the policy on ourplan.au · Cost given: The party says a hiring freeze would save $22 billion and repealing the Treaty process would save $1 billion over 10 years; no overall plan cost is stated on the page · 24 July 2026

What the Liberals are promising

The promises repeated most across ads from the party, its MPs and candidates.

Compare every party

  1. Police numbers

    We'll recruit an additional 3,000 police officers.

    See the adIn 14 ads from Liberal Victoria, Jess Wilson MP and 2 others

  2. Police stations

    Restoring Boroondara Police Station to a 24/7 operation.

    See the adIn 5 ads from Liberal Victoria, Jess Wilson MP and 1 other

  3. Taxes

    Scrap the emergency services tax, GP tax, schools tax and holiday and tourism tax.

    See the adIn 4 ads from Nicole Werner

  4. Bail laws

    Our Plan will introduce a one strike bail rule for 20 serious offences, including home invasion and carjacking.

    See the adIn 3 ads from Liberal Victoria and Nicole Werner

  5. Protective services officers

    A Wilson Liberal government will recruit 200 additional PSOs.

    See the adIn 3 ads from Jess Wilson MP and Brad Rowswell

  6. Hospital funding

    A Jess Wilson-led Liberal and Nationals Government will invest $10 million to deliver new MRI and CT facilities at Sandringham Hospital.

    See the adIn 2 ads from Brad Rowswell and Tim Wilson MP

  7. School infrastructure

    We'll replace outdated buildings and build new permanent classrooms, staff facilities and office spaces.

    See the adIn 2 ads from Jess Wilson MP and Brad Rowswell

  8. Technical colleges

    10 new Technical Colleges will be established across Victoria, giving 5,000 secondary students hands-on vocational education and training.

    See the adIn 2 ads from Bridget Vallence MP and Matt Green - Liberal for Eastern Victoria Region

  9. High rises

    I'll scrap Labor's high rises for Kew Junction.

    See the adIn 2 ads from Jess Wilson MP

Biggest ads

Browse every ad

Newest ads

Who gives to Liberal

The biggest declared donors to the party and its branches, from the Australian Electoral Commission's annual returns and the Victorian Electoral Commission's donation disclosures. Only gifts above the disclosure threshold are declared.

DonorDeclaredGifts
Cormack Foundation Pty Ltd$9.2M11
Pam Wall$5.2M5
Oryxium Investments Limited$1.8M5
Meriton Property Services$1M2
Liberal Party of Australia$976K28
Pratt Holdings Pty Ltd$750K2
DoorDash Technologies Australia Pty Ltd$750K2
Adani Mining Pty Ltd (T/A Bravus Mining and Resources)$600K4
Hancock Prospecting Pty Ltd$505K5
Fox Group Holdings$500K1
Australian Capital Equity$500K2
GSA Capital Pty Ltd$400K1
Hemmes Trading Pty Ltd$350K2
LIBERAL PARTY OF AUSTRALIA - FEDERAL SECRETARIAT$332K3
Vatello Pty Ltd$300K2

Sources: AEC Transparency Register (© Commonwealth of Australia (Australian Electoral Commission), CC BY 4.0); VEC donation disclosures (© Victorian Electoral Commission, CC BY 4.0). Names are as the returns give them; one donor can appear under more than one name.

Liberal in the House of Representatives

33 sitting members.

Liberal in the Senate

24 sitting members.

Liberal in the Victorian Legislative Assembly

20 sitting members.

Liberal in the Victorian Legislative Council

11 sitting members.

Liberal in the NSW Legislative Assembly

24 sitting members.

Liberal in the NSW Legislative Council

9 sitting members.

Liberal in the Queensland Legislative Assembly

53 sitting members.

Liberal in the WA Legislative Assembly

7 sitting members.

Liberal in the WA Legislative Council

10 sitting members.

Liberal in the SA House of Assembly

5 sitting members.

Liberal in the SA Legislative Council

6 sitting members.

Liberal in the Tasmanian House of Assembly

14 sitting members.

Liberal in the Tasmanian Legislative Council

3 sitting members.

Liberal in the ACT Legislative Assembly

8 sitting members.

Liberal in the NT Legislative Assembly

17 sitting members.

Our records list some federal and Victorian MPs as Coalition without saying Liberal or National; they're shown here until that's fixed.