---
title: "Matt O'Sullivan: political ads and spending | Politics Computer"
description: "What Matt O'Sullivan has spent on Facebook and Instagram ads, and the ads themselves."
url: "https://politics.computer/mp/matt-o-sullivan"
---

[Home](https://politics.computer/) / [Politicians](https://politics.computer/mps) / [Western Australia](https://politics.computer/seats/senate/western-australia)

![Matt O'Sullivan](https://commons.wikimedia.org/wiki/Special:FilePath/Senator_Matt_O'Sullivan_addressing_National_Prayer_Breakfast_at_the_Parliament_of_Australia%2C_November_2013.jpg?width=320)

Liberal Senate

# Matt O'Sullivan

Senator for [Western Australia](https://politics.computer/seats/senate/western-australia), [Liberal](https://politics.computer/party/liberal) 

About

## About Matt O'Sullivan

Matt O'Sullivan is a Liberal Party senator representing Western Australia. His Facebook and Instagram ads focus on education, the economy and tax, crime and safety, and cost of living.

Born

11 December 1978, Mount Lawley, Western Australia

Education

TAFE certificate in electronics and communications at Midland

Before parliament

Chief operating officer of GenerationOne at time of election

First elected

2019 federal election, Senate, Western Australia

Senate committee

Deputy Chair, Education and Employment committee from mid 2022

Previous seat

Liberal candidate for Burt at 2016 federal election

Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Matt%5FO%27Sullivan), plus our own records. Sources last checked 11 November 2026.

Promises

## What Matt O'Sullivan is promising

Quoted from their own Facebook and Instagram ads, most repeated first.

1. ### Red tape  
> The Liberals and Nationals will reduce red tape by 25%.  
[See the ad](https://politics.computer/ad/7b47f364a9258bcf2d4c87776db072531a44ff20f838fd333975a859d9b939fe) From [Senator Matt O'Sullivan](https://politics.computer/mp/matt-o-sullivan)

Ads

## What Matt O'Sullivan spends on ads

Facebook and Instagram ads from their page, as published in Meta's Ad Library.

Spent on ads

$400 –$996 

Ads seen

6

Running now

6

Paid for by Senator Matt O'Sullivan, according to the ads' disclaimers.

[See this page in Meta's Ad Library](https://www.facebook.com/ads/library/?active%5Fstatus=all&ad%5Ftype=political%5Fand%5Fissue%5Fads&country=AU&view%5Fall%5Fpage%5Fid=1768283090073459) 

## Biggest ads

Ranked by what Meta says was spent on each design, across every copy of it.

- [![Is the Childcare System working for you and your family? Share your story and help us to build a system that works – click the link: https:](https://politics.computer/media/cb0b98e58533635298d959e329fd33d9cccd427fd4530c830a39bf5d88271c1b?w=480) $100–$199 spent Running since 5 Nov](https://politics.computer/ad/cb0b98e58533635298d959e329fd33d9cccd427fd4530c830a39bf5d88271c1b)
- [![The children of South Hedland need leadership, not outsourced responsibility.](https://politics.computer/media/7193ee688a6c5b04b2a9240e6d77223a571111702f4be459ed71dc8793a7c825?w=480) $100–$199 spent Running since 3 Nov](https://politics.computer/ad/7193ee688a6c5b04b2a9240e6d77223a571111702f4be459ed71dc8793a7c825)
- [![Breaking News: Interest rates just hit 4.85% - the highest since 2008! What's driving up your costs? Labor's overspending!  The more they s](https://politics.computer/media/97c2cecfbd58f97217e60d99e5a272dbe64e4462ee873cc48cbd33313cc9e793?w=480) $100–$199 spent Running since 2 Nov](https://politics.computer/ad/97c2cecfbd58f97217e60d99e5a272dbe64e4462ee873cc48cbd33313cc9e793)
- [![Lock em up!](https://politics.computer/media/f0e806ac27cca5a13a7d86293ce41c11c2404d55d2799a83d9eacca8e2b98c6b?w=480) $100–$199 spent Running since 2 Nov](https://politics.computer/ad/f0e806ac27cca5a13a7d86293ce41c11c2404d55d2799a83d9eacca8e2b98c6b)
- [![When parents were desperately seeking answers, where was the Minister?](https://politics.computer/media/6a6855019b2f032c4cd23e08c2925daa3341a358048b2c6c2e6309e5dd66f71a?w=480) Under $100 spent Running since 9 Nov](https://politics.computer/ad/6a6855019b2f032c4cd23e08c2925daa3341a358048b2c6c2e6309e5dd66f71a)
- [![Labor’s reckless spending, higher taxes and growing red tape are making life harder for Australian businesses and driving up costs for every](https://politics.computer/media/7b47f364a9258bcf2d4c87776db072531a44ff20f838fd333975a859d9b939fe?w=480) Under $100 spent Running since 9 Nov](https://politics.computer/ad/7b47f364a9258bcf2d4c87776db072531a44ff20f838fd333975a859d9b939fe)

## What the ads are about

Topics read from the ads we've analysed so far, by number of ads.

- Crime safety 3 ads
- Education 2 ads
- Economy tax 2 ads
- Cost of living 2 ads
- Leader character 1 ad
- Indigenous 1 ad

Votes

## How Matt O'Sullivan voted

Recorded votes in the Senate since 23 July 2025, from Hansard.

[All votes in the Senate](https://politics.computer/votes/senate) 

**696** votes cast 

**66%** of 1061 divisions held 

**0** votes against their party line 

1. 15 October 2026  
### [Telecommunications Legislation Amendment (Universal Outdoor Mobile Obligation) Bill 2026: limitation of debate](https://politics.computer/votes/senate/2026-10-15/17)  
Voting yes supported the amendments on sheet 4184 being agreed to during limitation of debate on the Telecommunications Legislation Amendment (Universal Outdoor Mobile Obligation) Bill 2026, which agrees with adding them to the bill.  
Voted no Defeated 15 to 31
2. 14 October 2026  
### [Documents: Russia: order for the production of documents](https://politics.computer/votes/senate/2026-10-14/5)  
Voting yes supported agreeing to a motion by Senator Payman calling for the production of documents relating to Russia, which the Senate defeated.  
Voted no Defeated 17 to 27
3. 14 October 2026  
### [Documents: Middle East: order for the production of documents](https://politics.computer/votes/senate/2026-10-14/4)  
Voting yes supported agreeing to Senator Payman's motion calling for the production of documents relating to the Middle East, which would require the government to table them in the Senate.  
Voted no Defeated 17 to 27
4. 13 October 2026  
### [Documents: Australian Electoral Commission: order for the production of documents](https://politics.computer/votes/senate/2026-10-13/13)  
Voting yes supported agreeing to Senator Payman's motion No. 772 for the production of documents relating to the Australian Electoral Commission, which the Senate passed 36 to 22.  
Voted yes Passed 36 to 22
5. 13 October 2026  
### [Documents: Housing Australia Future Fund: order for the production of documents](https://politics.computer/votes/senate/2026-10-13/11)  
Voting yes supported the Senate ordering the production of documents about the Housing Australia Future Fund, as set out in motion No. 778 moved by Senator Kovacic.  
Voted yes Passed 36 to 22
6. 13 October 2026  
### [Aged Care Legislation Amendment (Aboriginal and Torres Strait Islander Aged Care Commissioner and Other Measures) Bill 2026: second reading](https://politics.computer/votes/senate/2026-10-13/6)  
Voting yes supported Senator Roberts's amendment to the second reading of the Aged Care Legislation Amendment (Aboriginal and Torres Strait Islander Aged Care Commissioner and Other Measures) Bill 2026.  
Voted yes Defeated 20 to 36
7. 12 October 2026  
### [Documents: Housing Australia Future Fund, Housing: order for the production of documents](https://politics.computer/votes/senate/2026-10-12/16)  
Voting yes supported agreeing to a Senate motion ordering the production of documents about the Housing Australia Future Fund, as set out in general business notice of motion No. 761.  
Voted yes Passed 35 to 20
8. 12 October 2026  
### [Documents: Australian Defence Force: order for the production of documents](https://politics.computer/votes/senate/2026-10-12/13)  
Voting yes supported an order requiring the government to produce documents about the Australian Defence Force, as set out in general business notice of motion No. 753.  
Voted no Defeated 16 to 29

A member can miss a division for many reasons: illness, leave, ministerial duties, being in the chair or a pair arrangement. "Against their party" means at least three quarters of the rest of their party voted the other way; votes where any party split (usually free or conscience votes) don't count. Votes on procedure aren't listed.

## Other Liberal members of the Senate

[Liberal spending](https://politics.computer/party/liberal) 

- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Alex_Antic.jpg?width=96)**Alex Antic** Liberal, Senator for South Australia ](https://politics.computer/mp/alex-antic)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Headshot_of_Senator_Andrew_Bragg%2C_Parliament_House_Canberra%2C_ACT.jpg?width=96)**Andrew Bragg** Liberal, Senator for New South Wales ](https://politics.computer/mp/andrew-bragg)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/McLachlan_Profile.jpg?width=96)**Andrew McLachlan** Liberal, Senator for South Australia ](https://politics.computer/mp/andrew-mclachlan)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Anne_Ruston_2018-11-21.jpg?width=96)**Anne Ruston** Liberal, Senator for South Australia ](https://politics.computer/mp/anne-ruston)
- [ **Chris Gatenby** Liberal, Senator for Tasmania ](https://politics.computer/mp/chris-gatenby)
- [ **Claire Chandler** Liberal, Senator for Tasmania ](https://politics.computer/mp/claire-chandler)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Dave_Sharma_(1).jpg?width=96)**Dave Sharma** Liberal, Senator for New South Wales ](https://politics.computer/mp/dave-sharma)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Senator_Dean_Smith_(cropped).jpg?width=96)**Dean Smith** Liberal, Senator for Western Australia ](https://politics.computer/mp/dean-smith)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/James_Paterson_at_Fraser_Symposium_(3)_(cropped).jpg?width=96)**James Paterson** Liberal, Senator for Victoria ](https://politics.computer/mp/james-paterson)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Jane_Hume_Business_Envoy.jpg?width=96)**Jane Hume** Liberal, Senator for Victoria ](https://politics.computer/mp/jane-hume)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Senator_Jonathon_Duniam.jpg?width=96)**Jonathon Duniam** Liberal, Senator for Tasmania ](https://politics.computer/mp/jonathon-duniam)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Kerrynne_Liddle_2019.jpg?width=96)**Kerrynne Liddle** Liberal, Senator for South Australia ](https://politics.computer/mp/kerrynne-liddle)

Photo: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Senator%5FMatt%5FO'Sullivan%5Faddressing%5FNational%5FPrayer%5FBreakfast%5Fat%5Fthe%5FParliament%5Fof%5FAustralia%2C%5FNovember%5F2013.jpg). Party and seat checked against the Parliament House member list on 11 November 2026\.

---

[Politics Computer](https://politics.computer/) 

A free reference for Australian politics. Seats and members from the parliaments, votes from Hansard, ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too.

Explore

[Seats](https://politics.computer/seats) [Federal divisions](https://politics.computer/seats/federal) [Politicians](https://politics.computer/mps) [Senators](https://politics.computer/mps/senate) [Parties](https://politics.computer/parties) 

Victoria 2026

[The race](https://politics.computer/victoria) [Promises](https://politics.computer/promises) [Which party matches you?](https://politics.computer/quiz) 

Data

[Every ad](https://politics.computer/ads) [Who's spending](https://politics.computer/who) [How MPs voted](https://politics.computer/votes) [Search](https://politics.computer/search) [How this works](https://politics.computer/about) [API and MCP](https://politics.computer/developers)

For AI agents: [site guide (llms.txt)](https://politics.computer/llms.txt), [sitemap](https://politics.computer/sitemap.xml), [developer guide](https://politics.computer/developers.md). Every page is available as Markdown: send `Accept: text/markdown` or add `.md` to the path.
